Wally Pets

Brand identity

Objective

Wally Pets is an upcoming brand specializing in pet accessories. The objective was to establish a distinctive brand identity that sets it apart from other pet accessory brands, embodying a bold and fun spirit.

Insight

Most pet accessory brandings tend to be overly serious and dull. There exists an opportunity to craft a brand that captures the joyful and playful essence of dogs.

Solution

Pup Funk – a representation of the bold and fun side of dogs through a funky brand identity. The outcome is a vibrant and lively brand identity for Wally Pets. The authentic and contrasting logo, along with bold colors, typography, and playful illustrations, has resulted in a friendly and exciting brand.