Luna and Sage

Brand identity

Objective

Craft a distinctive and enchanting brand identity for a crystal and wellbeing shop.

Insight

Existing branding and packaging for crystal and wellbeing brands fail to establish a meaningful connection with consumers and often feel outdated.

Solution

Modern Magic – A blend of authenticity and modernity infused with a hint of ancient mystique. A brand was crafted to capture both a sense of magic and ancient allure with a contemporary twist. Through carefully selected fonts and subtle gold accents, a feeling of antiquity and myth is evoked, while clean colors and illustrations lend a modern edge to the brand.