Roots Candles

Branding and packaging

Objective

To create a unique branding and packaging for a candle brand that will stand out on the market shelf.

Solution

The creation of a brand crafting natural soy wax candles, designed to evoke a deep connection to nature through their earthy scents. Inspired by the lush greenery and vibrant floral hues of the natural world, a palette of deep greens and floral colours used in the packaging and branding. To further distinguish the product and create a memorable impression, elements of the elegant Art Nouveau style were incorporated, infusing the candles with a timeless sophistication that sets them apart.