Coco Crunch

Branding and packaging

Objective

The brief tasked me with creating a logo and cereal box design for a cereal brand named Coco Crunch.

Solution

The result was a playful and retro design. The cute coco crunch mascot was created to add a playful element to the brand and to make the packaging more memorable. Vibrant colours, organic shapes and playful fonts were used to make the design stand out against its competitors, and of course a little window was placed to allow consumers to view the product.