Ps. Gifting

Brand identity

Objective

Create a brand identity for an Australian online gifting service where personalisation is at the heart of what they do.

Insight

In this industry, the majority of Australian brands tend to gravitate towards either a playful image or a more serious and corporate identity. This was an opportunity to create a brand identity that visually balances sophistication and professionalism with vibrant and fun elements.

Solution

Sophistication with a sprinkle of playfulness.

Creation of an online gifting brand that balances sophistication with vibrancy and fun, which emphasises the brands ability to go the extra mile through personalisation.