Roll ‘n Donuts

Brand identity

Brief

Roll ‘n Donuts is a retro donut shop, all about that American diner vibe. Not only do they offer mouth watering donuts, they also have a roller skate rink located just by the shop, hence the name! The brief required that I design a primary and secondary logo, logo mark and brand pattern, a t-shirt design for employees, a takeaway donut box design, and a gift card.

Solution

The result is a contemporary design with a hint of retro charm. While the colour palette imbues freshness and modernity, the illustrations, logo, and fonts infuse a retro vibe, striking a balance between the past and present aesthetics.